Lab Grown Diamonds…are they really diamonds?

In 2018, the Federal Trade Commission (FTC) revised its definition of a diamond in its Jewelry Guides. The guide previously defined diamonds as “a natural/mineral consisting essentially of pure carbon crystalized in the isometric system.” But the word “natural” was omitted in the latest revision. The FTC’s Jewelry Guides are designed to avoid consumer deception. Lab grown diamonds are not to be referred to as real, genuine, natural or synthetic to imply that a lab grown diamond is not, in fact, an actual diamond. This acknowledgment of FTC about diamonds – both from mines and labs – empowers you to now choose your diamond based on your priorities. They both are diamonds, but with different origins!

You Can’t Tell Lab Grown Diamonds Apart From Mined

Correct! Both are made of 100% carbon and are indistinguishable because both ARE diamonds, but with different origins. Think of it as getting flowers from a greenhouse vs. from the woods – both are flowers regardless of origin.

Lab grown diamonds can only be distinguished from mined diamonds when specialized technical equipment is used.

Customers Love Lab Grown Diamonds

In the last couple of years consumers of all ages have embraced lab grown diamonds.

The value proposition of lab grown diamonds is simple – it gives you choices to maximize your budget. Go big without any compromise on quality.

Reports and surveys agree that a rising percentage of consumers love that they get to choose larger carat lab grown diamonds without suffering quality.

Know Your Diamond 4 Cs

Cut, Color, Clarity & Carat are the standards by which a diamond is evaluated.

A well-cut diamond is determined by how it reflects and refracts light. Precision faceting can make a diamond dazzle.

A diamond’s color refers to the absence of color in a diamond. Diamonds are graded on a scale that ranges from D (colorless) to Z (yellow). Purer diamonds have no color.

Clarity is a technical evaluation of how many imperfections a diamond has and how big they are. Up to Very Slightly Included (VS2), diamonds are “eye clean” which means no visible imperfections are perceptible by the naked eye.

Though most think carat refers to the size of a diamond, it is actually the measure of weight of a diamond. It is possible to save money by choosing diamonds that are just under 1 carat weight (the most popular size). Look for a .95 to .99-carat diamond instead.